Our aim is to go beyond the classic consulting, market research and execution agency approach. We have a hands-on approach to Customer Business, identifying insights and key actions able to make an impact on business, and making it consistently achievable thanks to:
The
Challenge
The innovative «inside your business» approach, in «total partnership» with companies, enables us to make the difference:
The Challenge
Our aim is to go beyond the classic consulting, market research and execution agency approach. We have a hands-on approach to Customer Business, identifying insights and key actions able to make an impact on business, and making it consistently achievable thanks to:
The innovative «inside your business» approach, in «total partnership» with companies, enables us to make the difference:
Touchpoints & Customer
UNDERSTANDING
We process all available data sources information and create/integrate new fresh data based on touchpoint reality. We finally generate a unique view and understanding of your business.
According to your specific needs, our final key finding will provide clear and realistic guidelines for business development and actions.
Thanks to our methodology, considering both available data sources and touchpoints insights, we can successfully cover the whole «understanding funnel».
INSIGHTS FOR ACTION
CATEGORY INSIGHTS IN RELATED MARKET
- Category Market-data insights
- New categories exploration
- New markets/channels exploration
DIAGNOSTICS, SCREENING AND VALIDATION
- Competitive analysis and brand performance
- Image profile studies
- Competitors insights
- New products/services and extension lines
- Packaging performance measurement
- Assortment architecture
- Price positioning analysis
CUSTOMERS & USERS SUITE
- In-store shopper audit (shelf, visibility, com&promo)
- Early-stage adopters
- Post-launch evaluation
- «Value extra-display» shoppers
- Promoters & Corners catching power
- Key Customers/Users engagement (Net*Quest)
- Shopper tracking in chain POS (My*Chain)
- Communities profiling & targeting (My*Communities)
Touchpoints & Customer
UNDERSTANDING
We process all available data sources information and create/integrate new fresh data based on touchpoint reality. We finally generate a unique view and understanding of your business.
According to your specific needs, our final key finding will provide clear and realistic guidelines for business development and actions.
Thanks to our methodology, considering both available data sources and touchpoints insights, we can successfully cover the whole «understanding funnel».
INSIGHTS FOR ACTION
CATEGORY INSIGHTS IN RELATED MARKET
- Category Market-data insights
- New categories exploration
- New markets/channels exploration
DIAGNOSTICS, SCREENING AND VALIDATION
- Competitive analysis and brand performance
- Image profile studies
- Competitors insights
- New products/services and extension lines
- Packaging performance measurement
- Assortment architecture
- Price positioning analysis
CUSTOMERS & USERS SUITE
- In-store shopper audit (shelf, visibility, com&promo)
- Early-stage adopters
- Post-launch evaluation
- «Value extra-display» shoppers
- Promoters & Corners catching power
- Key Customers/Users engagement (Net*Quest)
- Shopper tracking in chain POS (My*Chain)
- Communities profiling & targeting (My*Communities)
Marketing & Commercial
DEVELOPMENT
Based on touchpoints and customer understanding, we offer Marketing and Customer development solutions for any kind of business dimension: from Consumer Insight and Market Segmentation to Brand Positioning; from Pack and Range Architecture to Category Strategy, Assortment and Promotional Plans.
Our approach includes co-development with teams and top-management of key marketing and commercial levers covering major business areas.
ACTIONS FOR GROWTH
SETTING YOUR CATEGORY PLANS
- Market Development approach
- Core Needs & Benefits Segmentation
BUILDING YOUR VALUE PROPOSITION
- Product Core Innovation Development
- Brand Positioning Archetype
- Range Architecture, Price Tiering
DEVELOPING YOUR MARKET POTENTIAL
- Channel/Customer Development Plans
- 4P’S Execution
- Customer & Shopper Marketing
Marketing & Commercial
DEVELOPMENT
Based on touchpoints and customer understanding, we offer Marketing and Customer development solutions for any kind of business dimension: from Consumer Insight and Market Segmentation to Brand Positioning; from Pack and Range Architecture to Category Strategy, Assortment and Promotional Plans.
Our approach includes co-development with teams and top-management of key marketing and commercial levers covering major business areas.
ACTIONS FOR GROWTH
SETTING YOUR CATEGORY PLANS
- Market Development approach
- Core Needs & Benefits Segmentation
BUILDING YOUR VALUE PROPOSITION
- Product Core Innovation Development
- Brand Positioning Archetype
- Range Architecture, Price Tiering
DEVELOPING YOUR MARKET POTENTIAL
- Channel/Customer Development Plans
- 4P’S Execution
- Customer & Shopper Marketing
Technology as
a Key Enabler
We leverage technology to support business understanding,
assessing opportunities and actions.
Advanced tools and innovative methods allow us to get reality measurements related to touchpoints and customer/user behaviours.
Using the best of current technologies we integrate traditional insights with innovative measures.
Special
Services
Thanks to company expertise, we provide a top-level contribution to our Clients, also including special services as direct support to internal activities:
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- Marketing and communication management
- Marketing research management
- Marketing and sales organisation
- Salesforce: targeting and engagement
- Key clients: market/marketing presentation
- Conventions: insights presentation
Read More
- Marketing & sales fundamentals
- Market data reading & coverage
- Ad hoc research techniques
Read More
- Purchase offers cross-analysis and management
- Services purchase procurement
- Data and communication quality check
Special
Services
Thanks to company expertise, we provide a top-level contribution to our Clients, also including special services as direct support to internal activities:
Read More
- Marketing and communication management
- Marketing research management
- Marketing and sales organisation
- Salesforce: targeting and engagement
- Key clients: market/marketing presentation
- Conventions: insights presentation
Read More
- Marketing & sales fundamentals
- Market data reading & coverage
- Ad hoc research techniques
Read More
- Purchase offers cross-analysis and management
- Services purchase procurement
- Data and communication quality check